SEO is not a magic trick. It’s about adding value to your industry and putting your customer at the centre of what you do.
Search Engine Optimisation (SEO for short) is a term that’s often thrown around as if there’s some magic trick or special formula.
This is simply not true.
SEO is about answering questions, providing something of value that’s relevant to your industry and understanding your audience.
Yet, when you start looking for information on SEO, you’ll find lots of jargon about keywords and backlinks.
Whilst these do remain important elements of your overall search engine strategy, there’s very little advice on search intent, building overall authority and technical best practices.
I focus on search engines because they give long-term results when compared to other forms of digital marketing, such as paid advertising or social media.
Most digital marketing feels like running on a treadmill, struggling to keep moving forward. SEO is different. It is a long-term strategy for online success.
So, if you have a blog, business or website and you want to improve its search engine performance, I can help!
I work with businesses and individuals who…
Need a consultant who really understands the technical and the marketing side of things
Want to avoid big agencies who overpromise and underdeliver
Are extremely keen to learn more about maintaining their website and promoting their content
Are not afraid to try new things and learn new digital skills
Want to work with someone who has 15+ years of independent experience building websites and creating content online
Needs a consultant with a broad range of experience with online sales, including affiliate marketing, e-commerce, blogging, content marketing, social media and community management
Are hands-on with your own website
Want to understand the process of online business growth, instead of trawling along every day
I’m afraid we may not be a good fit for each other if you want a totally ‘done for you’ service
Frequently Asked Questions
I’ve built a network of websites that earn decent income by targeting under-served keywords.
These websites earn advertising revenue and affiliate sales commission, which enabled me to start my own business.
SEO was and still is the only strategy I use for promoting these websites and my strategy has proven to be successful.
So, it’s natural that I get asked a lot of questions about SEO from hobbyists and other professionals on a daily basis.
Here’s a selection of the most common queries I hear!
Where are you based?
I mostly work from my home office in South Wales, or from co-working spaces across Caerphilly, Cardiff and Pontypridd. However, due to the nature of my work – I can work from anywhere!
Can you share the URLs of your passive income websites?
With the greatest respect, no. I can’t share the URLs, nor the keywords that I rely on to pay my bills and feed myself.
Unfortunately, there’s a lot of competition in the affiliate marketing world. The general rule is that if you’ve struck gold with a keyword, it’s best practice to keep it to yourself.
However, I am launching a case study website to demonstrate to my readers how these sites get launched and how they grow. I will be sharing the URLs to these sites with my subscribers. If you’re interested to see how this goes, subscribe to my mailing list or follow me on Twitter.
Can SEO help my local business get more visitors?
Absolutely yes! SEO is an excellent organic marketing technique for small and local businesses. Neighbourhood-level and even street-level Google searches are increasing, so it really is time for local businesses to make the most of this free traffic that Google sends you!
What does [x] mean in Google Analytics?
Have you Googled it?
In all seriousness, Google Analytics is a huge learning curve for beginners. 1-2-1 support could really benefit you if you’re a total newbie. I run sessions in person or over Skype and hold regular workshops.
Can I pay for SEO Coaching monthly ?
Yes, all of the packages listed on this page have monthly payment plans available.
Which SEO tools and reporting do you use?
I use a variety of free and paid-for website and SEO analytical tools. These include (but not limited to) Google Analytics Google Search Console SEMRush Ahrefs Screaming Frog Moz Page Speed Insights Google Search Results Page Keywords Everywhere Google Keyword Planner Keysearch BuiltWith Chrome Developer Tools
Many of these tools you can use yourself and some of these are even free. I’m completely transparent with my process and how I use these tools.
However, I’m able to give valuable insight in the results given by these tools, explain what it all means and which areas to focus on.
About Me
I am a professional website designer, content creator, WordPress and Technical SEO specialist with extensive experience working alongside charities, freelancers, small businesses and Local Government.
I’ve spent over 15 years working on digital projects. During this time, I’ve also built my own network of successful income-generating websites and blogs from scratch using Search Engine Optimisation (SEO), ecommerce and affiliate marketing.
I’m here to share my expertise with you! Get in touch today to find out how I can help your small business thrive online and make the most of what digital tools and processes have to offer.
I provide specific support to small businesses and voluntary organisations using WordPress and SEO to grow their business. Get in touch today to see how we can work together!
I’ve created a tonne of useful digital marketing and website resources on my blog to help improve the digital presence of your business. Check them out!
“A year ago, I had my original website redesigned by another developer, but it never fully reached my expectations. Sarah worked to improve the SEO performance, redesigned the contact information portal, and finessed the design throughout the site. I have seen a marked improvement in the referrals within a few weeks of the updates. And the contact portal works flawlessly now.
Sarah is a pleasure to work with and she even provided additional information above and beyond what she originally was contracted for. If I could give a 10-star review I would. I highly recommend Sarah.”
Stewart, Creative Audio Works
“Sarah has been extremely helpful in setting updating an existing website. The finished result is market leading and looks aesthetically pleasing. Sarah is a pleasure to work with so professional and friendly.
Her knowledge goes above and beyond, and has proved so helpful along the design process. I would recommend her service to anyone looking to start a business and looking to get a digital presence. I will be using her service again in the future.”
Ian, Apollo Alarms
“Sarah has dedicated countless hours to researching and developing my website to ensure it is functional, well designed, and fits with my brand. She encouraged and assisted me with developing my own fonts and icon fonts so my website feels very special and unique to me.
She’s gone above and beyond to make my website the best it can be, advising me on technical aspects as well as best ways to present my content. She took the time to understand my social enterprise and her enthusiasm has been inspiring. I 100% recommend Sarah, and look forward to continuing to work with her! ”
Jen, Danger Doodles
“I met Sarah delivering an amazing presentation “Putting your Business Online” during a business network seminar. I was blown away by her knowledge and felt I could trust her to help iron out some technical issues with a website.
I knew I wanted to reach out and commission her to help…. I was right. Sarah knew what to do, did it quickly, offered peace of mind and saved me so much time, plus it was real pleasure to work with her (thank you Sarah).
I felt I got fantastic value for money. I would happily recommend Sarah as a consultant, training and digital content creator ⭐️⭐️⭐️⭐️⭐️”
Helen, Heritage Hiker
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