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Analytics

Understand your visitors and grow with data

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Make confident decisions with accurate tracking

If you can’t measure it, you can’t improve it. Yet so many websites are either not tracking anything meaningful, or relying on data they simply can’t trust.

I set up clean, accurate analytics so you can see exactly where your visitors come from, what they do on your site, and which of your efforts actually turn into enquiries and sales.

Ask yourself:

Do you know where your best customers come from?
Are you tracking the actions that really matter?
Is your GA4 set up correctly and completely?
Can you prove what’s driving your conversions?

Whether you’re starting from scratch or untangling a messy existing setup, I’ll make sure you’re measuring the right things – and can trust the numbers.

If you’d like analytics you can finally rely on, get in touch today.

What I set up

  • Google Tag Manager (GTM)A properly structured GTM container, so all your tags and tracking are managed cleanly in one place – without editing code every time.
  • GA4 setup & migrationGoogle Analytics 4 configured correctly from the ground up, or migrated properly if you’ve been left with a half-finished setup.
  • Event & conversion trackingCustom event tracking for the actions that matter – button clicks, form submissions, downloads, video plays and phone/email clicks – marked up as conversions.
  • Ecommerce trackingFull ecommerce tracking so you can see products viewed, add-to-carts, checkouts and completed purchases, with revenue attributed to the right sources.
  • Consent Mode & complianceTracking that respects your cookie banner, with Google Consent Mode configured so you stay GDPR-friendly.
  • Dashboards & reportingClear Google Data Studio (formerly Looker Studio) dashboards that turn your data into insights you’ll actually use.
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Frequently Asked Analytics Questions

Who I Work With

  • Local, National & Global BusinessesAlmost all businesses (including startups) are going to need some sort of online presence. People are searching for your product or service, you need to be easy to find in order to compete. I can work with you to remain competitive online and give valuable content to your audience.
  • Charities & Non-Profit OrganisationsMost charities and non-profit organisations need help to stay ahead in the world of ‘Digital by Default’. Cuts to funding and demands on services make it challenging for charities to keep afloat digitally. I can oversee the digital aspects of your organisation so you can focus on delivering excellent services.
  • Bloggers & IndividualsSo many people have side hustles alongside their regular jobs. This might be blogging, or even selling handmade items on Etsy, eBay or Amazon. I can help turn your hobby or side hustle into a profitable business!

What is Google Tag Manager?

Google Tag Manager (GTM) is a free tool that lets you manage all your tracking tags – analytics, ads, pixels and more – from one place, without having to edit your website’s code each time.

What’s the difference between GA4 and the old Universal Analytics?

GA4 is Google’s current analytics platform. It’s event-based rather than session-based, works across web and app, and is the version you need to be on now that Universal Analytics has been retired.

Can you track specific actions on my site?

Yes. I set up custom event tracking for the actions that matter to you – form submissions, button and link clicks, file downloads, video engagement, scroll depth and more.

Can you track ecommerce sales?

Yes. I implement full ecommerce tracking so you can follow the whole journey – product views, add-to-carts, checkouts and purchases – with revenue attributed to the channels that earned it.

Is analytics tracking GDPR-compliant?

It can be. I configure tracking to work with your cookie consent banner and Google Consent Mode, so data is only collected in line with your visitors’ choices.

Can you build reports I’ll actually understand?

Yes. I create clear Google Data Studio (formerly Looker Studio) dashboards that surface the metrics that matter, so you’re not lost in Google Analytics trying to find them.

About Sarah

I am a professional website designer, content creator, WordPress and Technical SEO specialist with extensive experience working alongside charities, freelancers, small businesses and Local Government.

I’ve spent over 15 years working on digital projects. During this time, I’ve also built my own network of successful income-generating websites and blogs from scratch using Search Engine Optimisation (SEO), ecommerce and affiliate marketing.

I’m here to share my expertise with you! Get in touch today to find out how I can help your small business thrive online and make the most of what digital tools and processes have to offer.

I’ve created a tonne of useful digital marketing and website resources on my blog to help improve the digital presence of your business.

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What My Clients Say

I highly recommend Sarah! She is a wealth of knowledge around website creation. She understood exactly what we needed and worked with our budget to create an amazing site. She is patient and supportive and I can’t thank her enough for the hours she put into helping develop our business. Thank you!

Kate
Inspirational Futures

Sarah was incredibly helpful in setting up a new website. She was very knowledgeable, fast and professional throughout. She even made a bespoke video so I would be able to manage the back-end of the website myself in future. Can’t thank her enough.

Ruth
Ruth Garnault Consultancy

Sarah has dedicated countless hours to researching and developing my website to ensure it is functional, well designed, and fits with my brand. She encouraged and assisted me with developing my own fonts and icon fonts so my website feels very special and unique to me.

She’s gone above and beyond to make my website the best it can be, advising me on technical aspects as well as best ways to present my content. She took the time to understand my social enterprise and her enthusiasm has been inspiring. I 100% recommend Sarah, and look forward to continuing to work with her!

Jen
Danger Doodles

LET’S TURN YOUR DATA INTO DECISIONS

Get in touch today for a no obligation discussion about your requirements.

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